How Boostify Helped a New E-Commerce Brand Increase Email Deliverability and First-Time Sales

Launching a new e-commerce brand takes more than just uploading products — it requires a complete, conversion-ready foundation. Boostify helped this startup go from zero to launch by setting up their entire Shopify store, designing a high-converting product website, and building a full sales funnel that drives results. From branding and page layout to email flows and ad campaigns, everything was built to convert visitors into paying customers and create a system that can scale.Whether it’s the technical setup of Shopify, custom landing pages, or product-focused automation — Boostify brings strategy and execution together to help new e-commerce brands go live fast and grow with confidence.

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To launch the brand properly, we handled every stage — from branding to conversion to growth. Boostify’s execution was broken down into four key pillars:

1. Shopify Store Setup & Optimization

• Built a fast, mobile-optimized Shopify store with custom theme edits
• Designed high-converting product pages with trust elements, urgency, and clear CTAs
• Set up essential backend systems: shipping, payments, analytics, and tracking pixels
• Installed upsell/cross-sell apps and optimized checkout flow

2. Branding & Content Creation

• Developed full brand identity: logo, color system, visual tone
• Shot and edited short-form UGC-style videos for ads and social proof
• Created branded content for email, website, and TikTok feed
• Built trust with custom icons, lifestyle images, and simple brand messaging

3. Video Editing for Paid Ads

• Edited high-performance video ads (7–15s & 30s variations)
• Applied proven hooks, scroll-stopping intros, and CTA split tests
• Formatted creatives for Meta (FB/IG), TikTok, and YouTube Shorts
• Delivered fresh creatives weekly for scale and fatigue prevention

4. Ad Campaign Launch & Funnel Strategy

• Launched full-funnel ad campaigns across Meta, TikTok, and Google
• Built warm-up + retargeting + conversion layers for best ROAS
• Integrated with email & SMS to re-capture abandoned carts and viewers
• Tracked performance via GA4, Meta Events Manager, and UTM mapping
• Optimized daily for CTR, CAC, and ROAS based on real-time data

This isn’t just setup — it’s the full machine: store, story, content, and performance. Boostify builds it all.

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Within the first 4 weeks of launching, the brand saw a strong lift across all key performance areas.
The new Shopify store delivered a seamless mobile experience that converted cold traffic into buyers, while short-form video ads drove immediate traction across TikTok and Meta.
Abandoned cart flows recovered lost sales, and branded content helped build trust early.

Key Results Included:

• Email open rates increased from 14% to over 32% after fixing deliverability
• Abandoned cart recovery rate improved by 40%
• Conversion rate on the main product page increased by 18%
• First-week ROAS on TikTok was 2.4x and stabilized at 1.9x across Meta after optimization
• Bounce rates dropped as the site UX and trust elements were improved
• The brand collected over 100 customer emails and phone numbers within the first month, feeding the re-engagement system

This was more than just a launch — it was a scalable engine built for acquisition, retention, and growth from day one.
At Boostify, we don’t just help brands go live — we help them launch with purpose, clarity, and momentum. From product strategy to creative content to ad performance, every part of the system is built to convert.
For new e-commerce brands looking to scale fast and smart, we bring the structure, execution, and creative edge to turn ideas into real revenue.

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